I know this is quite an old thread, but I was so struck by the story here that I had to reply.
The weirdest thing about these sites, which hasn't been mentioned yet, is that the sites offer instant riches, but display extreme poverty.
Surely if you have a get-rich-quick scheme you will have some money yourself - enough to build a good website with nice pictures.
I'm not sure who goes in for all these schemes anyway, but I think you would need a slicker image to convince most people.
Good luck with the re-design.
