Quote:
Originally Posted by colmodwyer
Conversion rate alone doesn't really say too much about profit margins, 0.5% could be amazing... Cost per visitor and net profit per product sale need to be accounted for.
At the end of the day, the only figures that matter are the ones with a "£" sign before them.
Colm
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I know there are always differences and conversion rates will vary between someone selling extremely high end and expensive products to someone selling $39 ebooks.
The point I'm making is that people are desperately focusing on traffic and SE rankings without putting that much thought into who they're targeting and how well they will convert.
While the figures with the £ before them are important for the bottom line it's the figures for visitor value, visitor cost, which keywords convert better from which search engines on what days, at what time of day etc.
Knowing this means you can use the 80/20 rule to increase the figures after the £ and not just go all out trying to get to the top of Google just for a 0.5% conversion rate.
I recently discovered that my adwords campaign converts at almost 300% more when the ads display at positions 3-6. Without that I'd be paying a lot more per click and getting a lot less ROI
I'm not having a pop at
SEO people, I am one myself I have just learnt that if you focus on just traffic without much thought to who you are targeting, how to really get inside their heads and track and test what works and what doesn't you're leaving a lot of money on the table.
That's why I'm now specialising in copywriting and split testing. I'm kind of obsessed with the 80/20 principle and what makes people act - it fascinates me
