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I suspect it has its problems as many people do jump straight off after visiting the homepage.
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Hey Claire,
I think you should replace "suspect" with "know" because stats don't lie. If a lot of people are jumping off after the first page, then there is a problem. Obviously you need to take a look at your marketing, but assuming that's in check then here's what (In my opinion) might be wrong with your website...
Colour Formatting - As far as body copy is concerned, it's been proven more than once that black text on a white background will outpull any other colour combination.
Usability - As mentioned before, you need to make it
easy for your prospect to navigate; more hassle for them will mean less sales for you.
Sales Copy - Where's your reason why copy, where's your WIIFM, where's your call to action? I can't see why anyone would read your "sales copy" and think -
"Yeah, Claire's the copywriter for me!"
...In a nutshell - You have a
nice looking website that isn't even slightly sales conducive - And that's why you're not converting.
I would recommend starting from scratch.
Now I think it's safe to say we come from two different copywriting schools, and your prospects might well be looking for "creativity" to some degree, but that doesn't mean you should throw your "Web Usability 101" and "Copywriting For Dummies" book out the window...
...Because what works, works.
Keep it simple, sell the benfits of your service and I'm sure you'll close more prospects.
Colm