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Originally Posted by Amanda
I've not done copy writing and to be honest not entirely sure what is involved in it. Is it literally copying text from a book? There seems to be a lot of freelance copy writers on this forum and was wondering whether it is something I should perhaps consider doing or would I need specific qualifications in that area?
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Copywriting is basically a writing service, but is usually referred to as 'copywriting' (e.g. writing marketing 'copy' or 'text') to differentiate it from creative writing - e.g. books and stories. There are some grey areas in the middle for things like articles and so on, but this is a rough definition. Copywriters generally write for websites, brochures, adverts, direct mail and the like. I also write case studies, articles and press releases (although I would not style myself as a
PR expert!).
With a copywriting service you usually either work from existing materials (often from different sources and in different styles/tones/tenses) or from conversations or 'interviews' with people who have the info you need in their heads! And sometimes a mix of both. From this you craft the copy which then goes into the client's website, brochure or whatever it might be. Making sure of course that grammar, sentence construction, punctuation and spelling are all spot on.
Copywriters also often get involved in editing work, which is basically taking something that someone else has already written (usually someone who is not an expert) and tidying it up. So all the same things with grammar, sentence construction, punctuation and spelling . . .
Hope that helps!