Quote:
Originally Posted by colmodwyer
Gill,
As far as a freelance copywriter/marketing consultant is concerned; colour really isn't down to their personal preference, it's down to what sells.
End of story.
If you've been told once that your website is hard to read, then I'm betting there will have been plenty more potential conversions that you will never see again, because they'll have took one look at your site, struggled to read the text and buggered off for good.
To know for sure you'll need to test yourself, but it's been done a million times by guys like Ogilvy, and time and again black text on a white background outsells all else.
Again, the objective here is to sell; not to look pretty.
Colm
|
Any chance you could be a bit less agressive with your next post?? We're generally a pretty friendly bunch here . .