Freelance UK Forums - Forum for UK Freelancers - View Single Post - Jumping on the bandwagon

colmodwyer · 05-08-2008, 08:13 PM

Gill,

You've taken my comments personally and retorted emotionally; I was simply giving good, solid and what should be well-known adivce on sales copy and colour formatting.

Saying it's down to "personal preference" suggests it doesn't really matter, when in fact it does. And those who come onto this forum to learn, can save hundreds and thousands by realising so.

Again, for each individual situation the only way to be 100% sure is to test; but if you don't have the money and time then it's safe to assume black text on a white background will out pull yellow text on a green backround or whatever else the naive mind may perceive to be pretty looking...

...And like I said, it's been tested a billion times; so take it up with Claude Hopkins, John Caples, David Ogilvy and co if you're not happy that it contradicts your opinion on the matter.

Yes, they're all dead, but you get the point hopefully.

Colm

05-08-2008, 08:13 PM	#9 (permalink)
colmodwyer Regular Poster Join Date: Sep 2007 Location: Glasgow Posts: 13	Gill, You've taken my comments personally and retorted emotionally; I was simply giving good, solid and what should be well-known adivce on sales copy and colour formatting. Saying it's down to "personal preference" suggests it doesn't really matter, when in fact it does. And those who come onto this forum to learn, can save hundreds and thousands by realising so. Again, for each individual situation the only way to be 100% sure is to test; but if you don't have the money and time then it's safe to assume black text on a white background will out pull yellow text on a green backround or whatever else the naive mind may perceive to be pretty looking... ...And like I said, it's been tested a billion times; so take it up with Claude Hopkins, John Caples, David Ogilvy and co if you're not happy that it contradicts your opinion on the matter. Yes, they're all dead, but you get the point hopefully. Colm __________________ *** Roads? Where we're going we don't need roads.