View Single Post
Old 05-19-2008, 09:57 AM   #14 (permalink)
Jog On
Regular Poster
 
Jog On's Avatar
 
Join Date: Apr 2008
Posts: 26
Default

You're on the right lines - a few things I noticed:

1. Your email address at the top will get harvested by spam bots that crawl sites for email addresses. I'd change this to a 'contact' link that points to a web form ASAP.

2. Do you need the banner at the bottom? It's not relative to your offer. I know it's an idea to put a monetising link at the end of a page to get something from those that will not click through and convert for you.

If you really want to do this maybe put some adsense instead of the banner, but I wouldn't do it at all.

3. The first paragraph starts well asking questions of your prospects - have you thought about separating each question into a bulleted list?

The final statement in the first paragraph could be a bit stronger as well.

Quote:
If you have any kind of copywriting work that needs doing at any size or level you have come to the right place.
You could change it to answer the preceding questions with an open ended question like "Do you know how we can quickly cure all your copywriting headaches?"

This doesn't just state what you can do for them but piques their interest in how you can do it with a question that can't be answered with a yes or no. It makes them keep reading

4. If you put the testimonials on the homepage that could have more impact.

5. Have you thought about adding some graphics?

6. Last but not least - the headline isn't a grabber. Possibly the highest impact of any sales/lead page is the headline. It's what makes people decide whether to read the rest of the page or not.

HTH
Jog On is offline   Reply With Quote