Books - Freelance UK Forums

WMW · 02-01-2009, 01:19 PM

Hi,

Can anyone recommend any good 'Online/Web Copywriting' handbooks please?

I'd be really grateful for any titles on this subject. Thanks!

WritingEngine · 02-03-2009, 12:32 PM

Web Copy that Sells by Maria Veloso, but it's quite American.

OR any of these great books: WritingEngine's Book Store - Great Books To Help You Write Your Own Copy!

Mark

brighteyedgazelle · 02-09-2009, 09:49 PM

Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen
This is a great book, easy to read and amusing. Check out his website: subscriptions copywriter, web copywriter and b2b copywriter: Andy Maslen and Sunfish

Hope this helps

AlexLouise · 02-11-2009, 01:26 PM

I agree; Andy Maslen's stuff is excellent. His book is so easy to read.

I also think that 'The Copywriter's Handbook - A Step-By-Step Guide to Writing Copy That Sells' by Robert W. Bly is a good book.

Best wishes,

Alex

Miss Bee · 02-14-2009, 06:32 PM

Two books that have been regularly recommended to me (most recently by the 'quality manager' at a leading UK digital agency) are:

Killer Web Content, Gerry McGovern
(http://www.amazon.co.uk/Killer-Web-C..._bxgy_b_text_c)

Web Content Style Guide, Gerry McGovern et al
(http://www.amazon.co.uk/Web-Content-...4203419&sr=1-1)

However, you don't have to spend anything to learn the basics (and more). There is LOADS of free content out there; two good places to start are Copyblogger (http://www.copyblogger.com) and Men with Pens (http://menwithpens.ca/).

Identify a few blogs that you like and sign up for their RSS feeds via a tool like Bloglines. It saves you spending lots of time visiting each individual site every day and you'll receive plenty of great tips.

WMW · 02-15-2009, 05:05 PM

Hi All,

Looks as if I have plenty to have a look at.

Thanks for all your replies.

I already have several of Robert W Bly's books but obviously he is American & it would be great to read from a British author. I've just found Content is King by David Mills but haven't started reading it yet! I will look at Andy Maslens book too as most appear to recommend it

Thanks!

WMW

jenny_adams · 03-02-2009, 11:48 AM

I was looking for some books myself, some good tips there, thank you.

02-01-2009, 01:19 PM	#1 (permalink)
WMW New Poster Join Date: Jan 2009 Posts: 2	Books Hi, Can anyone recommend any good 'Online/Web Copywriting' handbooks please? I'd be really grateful for any titles on this subject. Thanks!

02-03-2009, 12:32 PM	#2 (permalink)
WritingEngine New Poster Join Date: Jan 2009 Posts: 2	Great Book Web Copy that Sells by Maria Veloso, but it's quite American. OR any of these great books: WritingEngine's Book Store - Great Books To Help You Write Your Own Copy! Mark

02-09-2009, 09:49 PM	#3 (permalink)
brighteyedgazelle New Poster Join Date: Nov 2008 Location: Manchester, UK Posts: 5	Try... Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen This is a great book, easy to read and amusing. Check out his website: subscriptions copywriter, web copywriter and b2b copywriter: Andy Maslen and Sunfish Hope this helps

02-14-2009, 06:32 PM	#5 (permalink)
Miss Bee Regular Poster Join Date: Dec 2007 Posts: 36	Two books that have been regularly recommended to me (most recently by the 'quality manager' at a leading UK digital agency) are: Killer Web Content, Gerry McGovern (http://www.amazon.co.uk/Killer-Web-C..._bxgy_b_text_c) Web Content Style Guide, Gerry McGovern et al (http://www.amazon.co.uk/Web-Content-...4203419&sr=1-1) However, you don't have to spend anything to learn the basics (and more). There is LOADS of free content out there; two good places to start are Copyblogger (http://www.copyblogger.com) and Men with Pens (http://menwithpens.ca/). Identify a few blogs that you like and sign up for their RSS feeds via a tool like Bloglines. It saves you spending lots of time visiting each individual site every day and you'll receive plenty of great tips. __________________ Concise Content - web copywriting and editing

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02-11-2009, 01:26 PM	#4 (permalink)
AlexLouise Regular Poster Join Date: Jul 2008 Location: West Midlands Posts: 12	I agree; Andy Maslen's stuff is excellent. His book is so easy to read. I also think that 'The Copywriter's Handbook - A Step-By-Step Guide to Writing Copy That Sells' by Robert W. Bly is a good book. Best wishes, Alex

02-15-2009, 05:05 PM	#6 (permalink)
WMW New Poster Join Date: Jan 2009 Posts: 2	Hi All, Looks as if I have plenty to have a look at. Thanks for all your replies. I already have several of Robert W Bly's books but obviously he is American & it would be great to read from a British author. I've just found Content is King by David Mills but haven't started reading it yet! I will look at Andy Maslens book too as most appear to recommend it Thanks! WMW

03-02-2009, 11:48 AM	#7 (permalink)
jenny_adams New Poster Join Date: Mar 2009 Posts: 3	I was looking for some books myself, some good tips there, thank you.