Creating a Copywriting Portfolio

[AlexLouise]

Hi there,

Does anybody have any tips on creating a copywriting portfolio, please? I have several pieces of my most effective work put together in a folder but not sure where to go next...

More specifically:
- What sort of information needs to be on the cover page?
- Does each piece of work need notes explaining what it is?

Any help would be greatly appreciated!

Thanks,

Alex

[Scott-Copyanddesign]

Originally Posted by AlexLouise

Hi there,

Does anybody have any tips on creating a copywriting portfolio, please? I have several pieces of my most effective work put together in a folder but not sure where to go next...

More specifically:
- What sort of information needs to be on the cover page?
- Does each piece of work need notes explaining what it is?

Any help would be greatly appreciated!

Thanks,

Alex

Show the results of your copy examples (i.e. sales increases). This will prove that you write copy which works.

You can also explain why specific pieces of copy have worked so well. This shows prospects that you know what you're talking about and that they can trust you better.

A copy portfolio is like a piece of copy in itself! Similar rules apply.