Best way to market - Freelance UK Forums

BOLTON78 · 04-22-2009, 08:17 AM

Hi i am looking for tips on how to market my new business

1) email marketing? Pros/cons
how much info to put into an email?
who to send it to? i.e M.D,sales,our a percific person
flyer as an attachment

2) postal marketing? Pros/cons

3) any other way of marketing?

Any help would be grateful

ayo_adigun · 05-18-2009, 06:03 PM

Email marketing - always.

I have launched many new and up and coming brands solely through email marketing. Its a tricky science to master... but one you do... you're laughing.

I would say use the internet to your advantage, while managing your brand through email marketing.

Due to the current economic situation stay away from heavy expenditures in physical marketing!

Ayo Adigun

Pirrera · 06-18-2009, 03:14 PM

I think it depends - what type of business is it? Email marketing is very important, and like ayo_adigun said it's a good option in the current economic climate.
But it also depends on your target market, if you are targeting a niche customer base it might be worth looking into doing a mix of both email and postal.
If you have a website you can create a newsletter sign up option that will email those who are directly interested in your company. To offer any more suggestions on an appropriate marketing route a little more info. about your business is needed!

Janine Forder · 07-02-2009, 03:11 PM

Lead generation through telemarketing is about twice as effective as email marketing - either way it relies on you having GOOD data. Also you can combine the two, do an emarketing campaign, track who clicks to your site and reads your message using an email marketing system online (contact me if you want details) and then use a decent telemarketer to call those who have opened the email or clicked to your link.

moonape · 12-08-2009, 05:29 PM

Hello!

I have some ideas over at my site Red Lemon Club that can help you.

Let me know what you all think of the site,

Alex

SL-Freelance · 01-02-2010, 08:00 AM

I agree with Janine, it all starts with the quality of the data and Telemarketing performed properly generally has better results than email marketing.

First of all you need to identify your ideal customers using demographics such as - where are they based, what are the titles of people you want to sell to etc.

Then you build a strategy of how to contact these people - moreover you need to build a strategy on how to attract their attention. Finally, you need to decide on how to finish the sale - will this be face2face, by telephone, internet signup?

With these ingredients and the right database you will succeed every time, whether that's by email, direct mail or telemarketing. I help people with all these aspects of marketing both in terms of strategy and implementing the work.

Contact me if you need help, especially with Consultative Telemarketing.

04-22-2009, 08:17 AM	#1 (permalink)
BOLTON78 New Poster Join Date: Mar 2009 Location: BOLTON,LANCASHIRE,ENGLAND Posts: 7	Best way to market Hi i am looking for tips on how to market my new business 1) email marketing? Pros/cons how much info to put into an email? who to send it to? i.e M.D,sales,our a percific person flyer as an attachment 2) postal marketing? Pros/cons 3) any other way of marketing? Any help would be grateful

05-18-2009, 06:03 PM	#2 (permalink)
ayo_adigun New Poster Join Date: May 2009 Posts: 2	Email marketing - always. I have launched many new and up and coming brands solely through email marketing. Its a tricky science to master... but one you do... you're laughing. I would say use the internet to your advantage, while managing your brand through email marketing. Due to the current economic situation stay away from heavy expenditures in physical marketing! Ayo Adigun __________________ Ayo Adigun : Web Designer : HTML Code: blog.ayoadigun.com

07-02-2009, 03:11 PM	#4 (permalink)
Janine Forder Regular Poster Join Date: May 2008 Posts: 20	Lead generation through telemarketing is about twice as effective as email marketing - either way it relies on you having GOOD data. Also you can combine the two, do an emarketing campaign, track who clicks to your site and reads your message using an email marketing system online (contact me if you want details) and then use a decent telemarketer to call those who have opened the email or clicked to your link. __________________ My success rides heavily on my approach. I am not a "pushy sales person" but an effective one - and there is a difference.

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06-18-2009, 03:14 PM	#3 (permalink)
Pirrera New Poster Join Date: Jun 2009 Location: Hove Posts: 5	I think it depends - what type of business is it? Email marketing is very important, and like ayo_adigun said it's a good option in the current economic climate. But it also depends on your target market, if you are targeting a niche customer base it might be worth looking into doing a mix of both email and postal. If you have a website you can create a newsletter sign up option that will email those who are directly interested in your company. To offer any more suggestions on an appropriate marketing route a little more info. about your business is needed!

12-08-2009, 05:29 PM	#5 (permalink)
moonape New Poster Join Date: Dec 2009 Posts: 3	Hello! I have some ideas over at my site Red Lemon Club that can help you. Let me know what you all think of the site, Alex

01-02-2010, 08:00 AM	#6 (permalink)
SL-Freelance New Poster Join Date: Jul 2008 Location: Wales Posts: 2	I agree with Janine, it all starts with the quality of the data and Telemarketing performed properly generally has better results than email marketing. First of all you need to identify your ideal customers using demographics such as - where are they based, what are the titles of people you want to sell to etc. Then you build a strategy of how to contact these people - moreover you need to build a strategy on how to attract their attention. Finally, you need to decide on how to finish the sale - will this be face2face, by telephone, internet signup? With these ingredients and the right database you will succeed every time, whether that's by email, direct mail or telemarketing. I help people with all these aspects of marketing both in terms of strategy and implementing the work. Contact me if you need help, especially with Consultative Telemarketing.