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Best way to engage recipient of cold letter

Discussion in 'PR & Marketing Forum' started by Mark Littler, Jun 27, 2016.

  1. Mark Littler

    Mark Littler New Member

    Hi,

    I am an independent auctioneer (antiques etc) and I am just about to target home movers. This market is great for me as those who are moving house often tend to have a 'thin out' of belongings or there are items that are surplus as they are downsizing.

    I have a letter and a good quality leaflet that I would like to deliver to houses which are up for sale (simply by driving around and dropping off to through the letter boxes) but I would like peoples thoughts as to how to address the letter/envelope.

    Maybe I am over thinking this, but would an envelope be unnecessary (perhaps just tuck the letter into the A5 leaflet and post) or should I place both in an envelope and address to 'the homeowner'.

    Being newly self-employed I am fresh to this world so any comments or suggestions from professionals would be greatly appreciated.
     

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