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Brand colours (almost!)

Discussion in 'General Forum' started by MGoode99, May 24, 2022.

  1. MGoode99

    MGoode99 New Member

    Hey all,

    I am designing a digital campaign for a client. They want to call out a competitor to attract clients on specific pain points and have asked if using similar identifying assets is able to be part of that.

    Specifically, the question is: if the campaign uses similar but not identical shapes, colours etc to the other brand, are we in a grey area in terms of legality?

    This is a new one for me and Google has got me nowhere! Thanks!

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