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Charging for logo design
doodlebee
Messages count : 12
Likes count : 0
Registration :
12 January 2011
This is something I want to check before I start designing logos and charging peanuts for the work.
In the past I have designed logos for a client, charged say £100 for it and given them the artwork to use as and when they like. I have had a chat with a friend who said I should be getting paid every time the clients use my logo. This is where I've been more creative than businesslike, it's down to my ignorance really. Shouldn't the tutors have explained this in art college? :o
Anyway, I now believe I should have sold them the copyright for the logos for a lot more money. Is this correct?
Thanks.
D
In the past I have designed logos for a client, charged say £100 for it and given them the artwork to use as and when they like. I have had a chat with a friend who said I should be getting paid every time the clients use my logo. This is where I've been more creative than businesslike, it's down to my ignorance really. Shouldn't the tutors have explained this in art college? :o
Anyway, I now believe I should have sold them the copyright for the logos for a lot more money. Is this correct?
Thanks.
D
- Contact in PM
AdamC
Messages count : 8Likes count : 0Registration : 16 December 2010I would assume that if you sold them the copyright to your work that they would not have to pay you for it since they now owned it. I'm not quite sure though. - Contact in PM
doodlebee
Messages count : 12Likes count : 0Registration : 12 January 2011Hi Adam, thanks for the reply. :bye
I think the problem has been my not specifying what rights I have sold clients. In future I will make sure they know they can use their logo on anything but must pay a more reasonable price to do so. - Contact in PM
logostomake
Messages count : 2Likes count : 0Registration : 28 March 2011Just an Opinion
Well for starters of course. £100 is a very reasonable price for selling a copyright of a logo design. But it is much better to raise it a little higher in order to gain from your unique talent. Just an opinion. - Contact in PM
jf design
Messages count : 9Likes count : 1Registration : 17 February 2011Hi doodlebee
I personally think £100 is way too low for a professionally designed logo. Surely time-wise you'd spend at the very least a day on it, probably more like 2 days with all the research, concepts, phone calls/emails and tweaks involved? So the price should reflect this. Once the client has paid for it I would consider it theirs to use as they wanted. - Contact in PM
Lupita
Messages count : 207Likes count : 6Registration : 2 November 2006See the section entitled 'Who Owns the Logo?'
The freelancer's guide to intellectual property :: Freelance UK - Contact in PM
ivoryred
Messages count : 3Likes count : 0Registration : 27 October 20091. Your price is way too low. Don't under value your services. Think about an hourly rate ie £25/hour and how long you spent on it.
2. In my mind, once the client has paid for the logo it's theirs to use. If you've offered a good service they will need you to implement it in various mediums anyway?! - Contact in PM
robertanderson
Messages count : 5Likes count : 0Registration : 8 February 2013hey
you are really charging too less. I will forbid you from selling your copyright and would advise you to start charging more. - Contact in PM
elsalvador
Messages count : 3Likes count : 0Registration : 23 July 2013Yeah, you'd need to copyright the logo for them to pay you every time they use it.. I think 😛 - Contact in PM
Sam Cowley
Messages count : 3Likes count : 0Registration : 20 November 2013Hopefully this helps!
You can charge for registering the customers trademark for them, but it costs around £250 for a single category registration anyways. So you'd obviously have to charge more than that if you wanted to make anything out of it. You can sell 'ownership' of the logo but most companies / freelancers in the UK will just give this away considering how busy the market is. Hope this helps 🙂
