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Charging for logo design

Discussion in 'Graphic Design Forum' started by doodlebee, Jan 21, 2011.

  1. doodlebee

    doodlebee New Member

    This is something I want to check before I start designing logos and charging peanuts for the work.

    In the past I have designed logos for a client, charged say £100 for it and given them the artwork to use as and when they like. I have had a chat with a friend who said I should be getting paid every time the clients use my logo. This is where I've been more creative than businesslike, it's down to my ignorance really. Shouldn't the tutors have explained this in art college? :eek:

    Anyway, I now believe I should have sold them the copyright for the logos for a lot more money. Is this correct?

  2. AdamC

    AdamC New Member

    I would assume that if you sold them the copyright to your work that they would not have to pay you for it since they now owned it. I'm not quite sure though.
  3. doodlebee

    doodlebee New Member

    Hi Adam, thanks for the reply. :bye

    I think the problem has been my not specifying what rights I have sold clients. In future I will make sure they know they can use their logo on anything but must pay a more reasonable price to do so.
  4. dwprint

    dwprint Banned

    Hi - I think £100 is about right - maybe a bit more if it's a time consuming client.
  5. logostomake

    logostomake New Member

    Just an Opinion

    Well for starters of course. £100 is a very reasonable price for selling a copyright of a logo design. But it is much better to raise it a little higher in order to gain from your unique talent. Just an opinion.
  6. jf design

    jf design New Member

    Hi doodlebee

    I personally think £100 is way too low for a professionally designed logo. Surely time-wise you'd spend at the very least a day on it, probably more like 2 days with all the research, concepts, phone calls/emails and tweaks involved? So the price should reflect this. Once the client has paid for it I would consider it theirs to use as they wanted.
  7. Lupita

    Lupita Member

  8. ivoryred

    ivoryred New Member

    1. Your price is way too low. Don't under value your services. Think about an hourly rate ie £25/hour and how long you spent on it.

    2. In my mind, once the client has paid for the logo it's theirs to use. If you've offered a good service they will need you to implement it in various mediums anyway?!
    Last edited: Jul 5, 2011
  9. robertanderson

    robertanderson New Member


    you are really charging too less. I will forbid you from selling your copyright and would advise you to start charging more.
  10. elsalvador

    elsalvador New Member

    Yeah, you'd need to copyright the logo for them to pay you every time they use it.. I think :p
  11. Sam Cowley

    Sam Cowley New Member

    Hopefully this helps!

    You can charge for registering the customers trademark for them, but it costs around £250 for a single category registration anyways. So you'd obviously have to charge more than that if you wanted to make anything out of it. You can sell 'ownership' of the logo but most companies / freelancers in the UK will just give this away considering how busy the market is. Hope this helps :)

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