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Copy Writing & SEO

Discussion in 'Copywriting Forum' started by Jonathan Hue, Mar 26, 2007.

  1. Jonathan Hue

    Jonathan Hue New Member

    Hello Everyone,

    The subject of copywriting and SEO are both intertwined. People who had little or no idea about how Content could matter in marketing your website are now running after the idea of "Content is the King"

    A good content or copy writer must have basic SEO (Search Enging Optimization) knowledge at hand. Writing content and handing it over to an SEO can have a little demoralizing effect on the person as the content may be altered to cater to the search engines.

    Being Original is the key, but being Search Engine friendly is actually the Master Key. Your copy writing skills may have the potential to create an Impact, but if it losses the sight of the crawlers then its better to re-think your strategies.


    Thank you
     
  2. Jim

    Jim New Member

    Seo

    So how do you become 'search engine friendly'?
    How do you attract the crawlers?
     
  3. Scribbles

    Scribbles New Member

    SEO Copywriting

    I completely agree with Jonathan. Without at least a basic understanding of search engine optimisation copywriting on the web is a pointless exercise, or at the very least a wasted opportunity.

    How to become more search engine (SE) friendly can be boiled down to just two factors "relevance" and "popularity". Unfortunately that's where things get a little more complex, but the basics are that you need to have content that is relevant enough for the SE crawlers to rate you as an authority on a particular subject that relates to words and phrases that could be searched upon, and you need to build enough incoming links to your website as possible to show that others rate you as an authority on the subject as well.

    How you achieve this is a much longer story.

    Richard
    Copywriting for websites, SEO Copywriting, Business Writing
     
  4. mikehadley

    mikehadley New Member

    It ain't just your seo, it's what you say and how you say it

    Scribbles said "Without at least a basic understanding of search engine optimisation copywriting on the web is a pointless exercise, or at the very least a wasted opportunity." I can't agree. While I admit I would like to know more about seo and all that stuff — doing a wonderful job in that area may get people to the site. What keeps them there is surely what you say and how you say it and how you present your information. That's what makes them read on. Otherwise they will be off again right away. And the fanciest seo work in the world in wasted.
     
  5. Scribbles

    Scribbles New Member

    SEO Copywriting

    Mike you are also right. Copy quality for a website's human audience is as important as SEO for the search engine spider audience when writing copy for the web. Modern copywriting for the web shows a symbiotic relationship between the two, one cannot exist effectively without the other. You need to gather people to your website for them to see the copy that you have written, and the copy you have written must be enticing enough to make them want to become a customer.

    In my previous post I was identifying the importance of SEO in copywriting as this was the side of things the original question was leaning towards. You are quite right to pull me up on not completing my post with the above information.
     
  6. CG Man

    CG Man New Member

    Copy for websites needs to be created with someone who knows seo and good copywriting. If you don't have copy handed to the client with seo included then that client gets no traffic looking at the copy. If the client then pays an seo expert or does some seo on the copy themselves then the copy is altered and will not work as the origional copywriter intended.

    SEO isn't hard to learn but takes time to learn what a search engine likes.
    A copywriter refusing to learn SEO to write for websites is like a graphic designer refusing to learn what a printer needs to print their designs.
     
  7. daniela

    daniela New Member

    SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities.The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages that are created for the sole purpose of achieving high rankings.
     
  8. Steve H

    Steve H New Member

    We need to learn copy from ad writers too

    One thing I think is important to remember is yes I fully agree without getting found through SEO content there is just no point having a website.

    But I also believe the copy needs to be compelling in the same way that successful ad copy is successful.

    The copy needs to create conversions. I don't mean just a load of sales puke, but identify with the visitor in there perticular stage in their buying cycle whether that is info gathering or have a problem they need a service or product.

    There are lots of blog entries souly for the purpose of SEO and I would bet hardly anyone reads them

    The goal need to be to appeal to a niche of people who want to visit a page or site - And only appeal to them

    I believe there are lots of lessons to be learned from direct responce ad copy writers. The people who can write content that brings (relevant) traffic and converts more will be king.
     
  9. Steve H

    Steve H New Member

    Why not more pages

    In argument to this surely you would benefit more from creating more pages that are specific to the propositions your business offered based on the long tail. Rather than having a home page and a few other pages that try to do a complete advertising / marketing and sales job?.

    You could easily get more landing pages to rank well as they are more specific to the search term, and have a higher change of converting as they are more specific to a need.

    Yes you would need more of these type of landing pages and you would need to work harder in creating good content but you could generate a vast matrix of landing pages based on all the different things your site or business means to different people’s needs.
     
  10. 3magic1

    3magic1 New Member

    re:

    Good article writting and create backlinks.
     
  11. Mike Robinson

    Mike Robinson New Member

    Surely this is quite straightforward. You need well optimized copy to attract readers to the site, and well-written copy to convert them. One without the other, is, as earlier pointed out, a missed opportunity at best. However, writing with SEO in mind isn't essential for all business models as you may simply be trying to use your website as a brochure to convert interest and have other means to bring traffic there (not via the search engines).
    That said, for the majority of websites SEO is rarely a luxury.
     
  12. bella blu

    bella blu New Member

    SEO & Copywriting

    It's clear that as copywriters we need to emply a subtle blend of SEO and a flowing script to ensure sales, but one tactic I've been using on sites over the last year is to make a clear definition between information content, that's intended to lure the search engines, while my pages that need to sell generally have almost no SEO on page, simple because I think most readers are now kind of immune to that kind of pitch, and will see straight through it.

    I've found this especially useful when translating pages into other languages.
     
  13. rickypounting

    rickypounting New Member

    I would agree with the fact that SEO and content writing both are interlinked as both requires publishing unique and quality content making content to marked as being the king....
     
  14. maisonyeah

    maisonyeah New Member

    So you say that SEO and copywriting are intertwined or somewhat similar?
    I haven't really heard of SEO before but from looking at the thread I can get the jist of how how it works. Do you know if you can use one's copywriting experience and use it in an SEO occupation and vice versa? Has anyone done this before?
     
  15. Buzzw

    Buzzw New Member

    Good seo copywriting involves a number of different techniques. Number one keyword research, this can be done via google ad words, and for a premium, wordtracker (Much better). After your keyword research you need to be able to have a grasp of the market you are writing in. This needs to be done with trends and trending, this again is freely available with numerous programmes. Long tail key words need to be also researched. Meta tags again have to be understood. And a basic knowledge of html coding is vital to be able to position your keywords and copy in the correct position on a web page. Web copy need to be optimised perfectly, not too much that you are keyword stuff, it's all about finding the right balance for the search engine crawlers. :)
     
  16. copy writing and seo

    Hello guys,

    Copy writing is very important seo work.Then content creation is original of your website and develop your website and increase your rank position .
     
  17. julia9999

    julia9999 New Member

    Re

    nice & informative discussion.
     
  18. Klebb

    Klebb New Member

    SEO - newbie!

    This is a good topic.

    Just starting out writing copy and web content. In my mind, SEO and compelling copy seem not to go together. There's inevitably a compromise so content must be sacrificed.

    I agree that copy has to be reader-worthy first of all. You might draw someone in to a site but keeping them there surely is what you want.

    So repetition of key words and 'crawler-friendly' terms don't always provide this.

    I'll watch this space with interest.

    Klebb
     
  19. LoraWilliam

    LoraWilliam New Member

    True. “Content is the king”. The content should be unique and trustworthy. I am a part time copywriter. So I refer lots of websites and blogs to polish my knowledge. Most of the time I do my own experiment before I write articles.
     
  20. daviddanny

    daviddanny New Member

    copywriting and seo

    The technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and phrases that the site owner wants optimized so that the site ranks well for those terms.You cannot repeat a keyword 50 times on a page and expect to rank well for that keyword for the following reasons:

    1. Keyword spamming greatly discourages link building. Only balanced, informative, well-written web content will make the owners of other websites want to create links to your site which is a key component of ranking well with the major search engines.
    2. It makes directory submission impossible. – The editors that determine which sites get added to their directories will read through the first paragraph and see your keyword density as a blatant attempt to artificially enhance your page’s rank.
    3. It makes search engine submission impossible. – The people that review the sites that have been submitted directly to the major search engines for indexing will not only disregard your site completely, they’ll penalize your website for unethical procedures and make it very difficult to find through a search engine.
    4. It alienates your target audience. – Web viewers have very brief attention spans. The very people that you hope to attract with the keywords that you have chosen will read the first sentence and hit their Back buttons immediately because your content is unreadable.:bye
     

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