Professional web designers take into account all the relevant factors and design suitable platform for the business and clients. Clients are mostly interested in getting details about the products, its price, specification, guarantees and the other shipment charges. If the customers can easily identify the required information, they are more likely to rate the website good. SEO marketing company carefully evaluates the tactics possessed by the web designers while hiring them. Several factors that must be taken into account while designing eCommerce website are: • Carefully plan the user interface and theme: The theme must be planned effectively so that the products are prominently presented to the prospective buyers. • Utilize the navigation menus effectively: One of the latest themes used in the websites are navigation menus which generate interest. People can simply use these menus for reaching the desired information. • Minimize frustration by keeping website simple and well organized: Most of the people need to wait for uploading the websites and this is one of the sources of frustration among the clients. Therefore, there is a need to keep website simple and organize the menus effectively. • Focus on pricing dimensions: In online sources, specifically in e-commerce, it is important to highlight the prices and shipment charges so that user can simply calculate total charges and conduct cost value analysis.