Email marketing is in demand these days. People use this essential marketing tool proficiently to promote their business or products. Furthermore, email marketing services could be used to retain your customers and attract new ones. If you have just started your business even then you need to add e-mail marketing tool in your tool kit to promote your business and products to get sales leads. On the other hand, sending mass email could be a problem if you do not use direct email advertising software. If you are using free web-based email accounts to run your promotional campaign then just think how many efforts you need to put in to send customized emails to your target customers. And, if you use "send to various" option or you send e-mails to your mailing lists then there are many chances that your customer either does not unfold your mail or the server of internet service provider blacklist your email address. Therefore, to run an email campaign successfully, you must use professional email marketing services or direct email marketing software. There are different mass email software companies available in market on the internet. Even some websites permit you to send mass e-mails via their gateway and some of them facilitate you to send your emails or run e-mail marketing campaign through your desktop and even from your personal website gateway. However, due to improved security by the ISPs many emails do not pass through ceo email list their email filters and, hence end up in junk folders. In this type of case your marketing campaign can just go waste. You spend a lot of money on running your campaign and in return you will get nothing. To avoid these conditions, you should only pay money for trusted and reputed e-mail software. So, here are the points to remember before selecting direct email marketing software: 1. Only get software from a reputed email marketing company because your campaign is a very necessary investment to carry you tremendous sales leads and therefore, you must not compromise on the marketing software. It must give you easy to use interface to manage your customer's contact details, mailing list, automatic and customized replies to the e-mail queries. Buying this kind software is definitely a better investment. 2. Use personalized e-mailing services because some businesses use collective or reseller versions of these services to save the charges acquired. No doubt this type of service offer you economic email advertising medium, but they produce a negative effect on your intended audience. So, you must purchase independent email software for successful results and full control. 3. Use highly developed software according to your needs because there is a lot of software available in market, but you should perform some research and buy the one that matches to your needs. Advanced software permits you to articulate email campaigns and different information program. They work the best to personalize your campaigns for your customers and target audience. Therefore, using services of reputable email marketing company for sending emails, it is likely to run an efficient marketing campaign through the online resource of communication. Start-up businesses which have no reputation in the market should make use of this service. Email service will help them accomplish a larger part of the demographics, so that they are able to generate awareness about their product or services in the brains of the customers.