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Institute of Copywriting Diploma

Discussion in 'Copywriting Forum' started by Binkle, Jul 21, 2009.

  1. Binkle

    Binkle New Member


    I've been a staff copywriter for about six years, and have recently set-up as freelancer, attracting enough work to keep me busy part-time. However, I don't have any professional qualifications, aside from a BA in English Lit, which of course doesn't offer any practical experience.

    I know of the Institue of Copywriting Diploma, but am not sure whether to book it as a) it's £500 and b) I don't know if this will help generate any work.

    I'd be very grateful for anyone's advice on this.

    Many thanks,

  2. WriteResults

    WriteResults New Member

    Sorry, I cant help you, but I would also like to hear from anyone who has completed it.

  3. sarahsrays

    sarahsrays New Member


    I think industry experience and a good portfolio is more important to most clients than a course.

  4. I've completed the Diploma in Plain English through the Plain English Campaign which was very much worth it because it's a recognised organisation.

    I agree that you portfolio is more important than anything else.
  5. sweetsmith

    sweetsmith New Member


    I have almost completed this course. I knew very little about Copywriting before I started the course, so it has been very beneficial to me so far. However, if you are already a confident Copywriter, then I don't think it would be that beneficial. I definitely think a good portfolio or experience is far more valuable.
  6. Nikki Cooke

    Nikki Cooke New Member


    Hi there

    Have you decided what to do yet?

    I too have successfully completed the Institute of Copywriting Diploma. (With distinction) I found it extremely useful - no more so than the advice offered by my personal tutor, who has become a friend and work colleague.

    The course also allowed me to build up a comprehensive portfolio - which every copywriter needs to promote their skills. Oh, and plenty of writing opportunities flooded in from the Institute while I was doing the course... So, if you are worried about whether it's worth doing, I wouldn't be concerned on that score.

    One thing I would say, the Diploma is another string to a copywriter's bow. Should anyone ask you to prove yourself - and it does happen - you would be able to say you have a qualification, years of experience and a portfolio teeming with copy examples.

    By the way, the Diploma course itself has recently been re-written to encompass new Internet marketing techniques. And, it's doubled in size! I'd consider it very good value for money now!

    If you want to have a chat about it, feel free to get in touch, OK? Happy to have a natter!

    Last edited by a moderator: Oct 5, 2009
  7. sfhdweb

    sfhdweb New Member

    I have also successfully completed the Institute of Copy writing Diploma.
  8. hubert

    hubert Banned

    Yeah i agree industry experience and clients feedback is the most important factors you should care about.
  9. AliWilki

    AliWilki New Member

    Hi there - I did their Copywriting Diploma around 6 years ago now, and I thought it was invaluable. The personal tutor was excellent and gave constructive, honest advice, and was extremely encouraging. He was a PR professional in a high profile agency, so I really felt I was receiving expert advice. Whether you are in a pr/communications role already, or plan to start up freelance, it's a real confidence boost to know that you have covered every aspect of potential work. I couldn't recommend it highly enough. I plan to move into freelance work once my youngest starts school, and I know I can look back on the notes as a refresher. Hope that helps!

    I'd also think about the Plain English course - it indicates that you are able to write concisely without the need for fluff!
  10. rickypounting

    rickypounting New Member

    For sure, with due to the amount of freelancing work available online, one can surely gain a diploma can help you gaining a lot worth in this field of writing content for a website.

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