Logo and branding design help

Hi All,

I've working on a self initiated project to come up with a branding identity for a fictitious web development agency, I want to come up with a logo and then a branding personality that I can apply to the website, something which I can then add to my portfolio.

At the the moment I am struggling for idea on what this could be, specially when it comes to choosing a name, as there seem to be an endless amount of possibilities, specially when you think of the already existing number of branding agencies that are already out there all very widely different from each other but each with their own unique personality, so because this is so open ended I think this is why it is proving difficult to latch onto a creative direction that represents a suitable voice for the business.

However when I think of the values that I would want to see reflected in a branding and web development agency, if I was to start one up, I would want it to be built around delivering profitable results for small time start up business, results that engage their customers and scale their business growth, but at the same time nothing to serious lor corporate looking as we want to show we operate in the creative field, so I would want to be seen as fun and cutting edge.

One idea I had so far was to brand the name around the word "Prism"? my thinking behind this was that the prism pyramid is a solid cutting edge object that bends and refracts light passing through it producing a spectrum of coloured rays of light, that "reflection of light" could represent the results part that I want to portray, do you peeps think that is a strong concept to go with, does it make sense to you or is it a bit wishy washy?

Your thoughts please?

Dean

 

Do a lot of research into the field you are designing your logo or branding, look at other logo design from this field and other similar fields to gain inspiration, see what works and what doesn't work so well. What type of fonts they used? Do they work well? What would work better? How is the typography handled? What does the logo design need to convey? What emotive does it need to depict? What is it about the company that stands out that could be represented in the logo design? So on and so forth. You get the idea... Aim to design something specific for the website in question, as opposed to something generic that could be used for any website in any industry.

 

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If I were to found a branding and web development agency, I'd like to see reflected in it a focus on profitable results for small-time start-up businesses, results that engage their customers and scale their business growth, but without appearing too serious or corporate. We're in the creative field; I'd like to be seen as fun and cutting edge.

 

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Creating a branding essence for a web growth agency requires careful consideration of various factors, including the name, logo, and overall branding personality. With a focus on delivering profitable results for small start-ups, it is essential to reflect a creative and cutting-edge vibe in the branding approach. While using Prism as a name can potentially convey the desired message, it is essential to consider other possibilities that may better reflect the unique values and personality of the agency. Conducting market research to analytical report format existing branding agencies and exploring various branding options can help narrow the options and create a solid and effective branding identity.