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Neilsen Measurements

Discussion in 'PR & Marketing Forum' started by Elmira, Aug 23, 2017.

  1. Elmira

    Elmira New Member

    Dear Marketeers,

    Can you please help me understand some of the neilsen measurements and what the numbers against measures represent. I am doing analysis of data and these information came part of my data and I cant seem to understand how these values are affecting the price of the product. Is there a direct affect on price or none and if these measures are interrelated or not.

    Wtd Selling Dist 100
    Wtd Dist Any Promo 95
    Wtd Dist Feat+Displ 22
    Wtd Dist Disp only 0
    Wtd Dist Feat only 73
    Wtd Dist Unsupported 57
    Wtd Dist Multibuy 0
    Wtd Dist No Promo 5

    Thank you.

    Will be waiting for your knowledgeable responses.

    Regards
    Elmira
     

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