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Discussion in 'PR & Marketing Forum' started by Hammad Websolutes, Feb 4, 2019.
How voice searching can be effective for SEO experts?
It is very useful and in near future it will be playing great part. So start developing your skills in it. It is really going to help
Looks like you're right Sara! Marketing guru Mitch Joel has pinned his hat to it being big this year!
The practicalities of it do make my mind boggle a bit though!
Moore News Ltd - expert care for your editorial needs.
The concept of voice search was probably introduced by someone too lazy to type in all those words related to the search query in Google search and hit enter.
Unlike normal search where we enter short and keyword-oriented words like “pizza restaurants”, voice search is more long-tail and usually in the form of a question. If I'd want to find a pizza restaurant, my voice search query would be - “Which is the best pizza restaurant near me?”
Notice the difference in both the queries. This is exactly the reason why we need to optimize our website for voice search! The web page content should be written in a way that it answers the searcher's question in the best possible manner.
Take a look at these facts before optimizing your website for voice search:
Write easy to read content. Content that’s easy to read and understand ranks well in voice search.
Voice search results tend to be short and concise. The average voice search answer is 29 words.
Page results that appear in featured snippet have higher chances of ranking in voice search.
Web pages that have higher rankings in desktop search have increased chances of appearing in voice search results.
Page that is on an authoritative domain is usually preferred for voice search result.
Improve page speed (less than 4.6 seconds)
Write blog posts that answer searcher's question. Keep the post lengthy and long-form.
Make sure your site is secured with HTTPS. It will definitely boost your rankings.
Design a mobile-friendly site. The last thing you'd want is to push away visitors because of poor browsing experience on smartphones.