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Discussion in 'PR & Marketing Forum' started by Hammad Websolutes, Jan 28, 2019.
What are the different types of SEO Practices?
Search engine optimization practices in three different way white hat Seo, black hat seo . & Gray hat SEO.
White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.
Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. If you do balckhat seo the google will block your website. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.
It categories, White hat SEO and Black hat SEO
White hat SEO:
Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by Google’s guidelines for SEO.
Black Hat SEO:
obvious as the name suggests, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages.
These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegitimate.