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The benefits of PR

Discussion in 'PR & Marketing Forum' started by vicxky, Jan 21, 2008.

  1. vicxky

    vicxky New Member

    How Public Relations Could Benefit Your Company

    If you want to reach a large audience, as inexpensively as possible, Public Relations is the ideal marketing tool for you.

    A well-written PR article, published in the correct publications can greatly increase the awareness of your brand. By associating your brand with a relevant news story, not only would your company stand out from competitors but also would be seen as innovative, knowledgeable and trustworthy.

    I would like to introduce myself, my name is Vicky Kenrick, and I have a degree in
    BA (hons) Marketing and Advertising Communications and a years experience managing and implementing successful marketing campaigns for several clients. I specialise in analysing market and consumer trends in order to produce successful marketing strategies, the majority being PR focussed. These strategies are designed to help achieve the goals of each business as they can encourage, persuade and inform the target audience of the benefits in choosing each specific company. I am a freelance Advertising Executive that, unlike marketing agencies, can offer flexibility, time and competitive prices.

    I have seen PR campaigns become increasingly popular methods to increase the awareness and customer base of companies, I have therefore developed a PR package that provides you with the expertise of your own PR department at flexible and cost effective prices, of which agencies are unable to compete with.

    I believe I could benefit your company in the following ways…

    • Increase the awareness and stimulate the demand for your products and services
    • Provide you with advantages over your competitors
    • Develop a stronger and focussed brand image
    • Offer the knowledge and experience of a PR/marketing agency at much lower prices


    For more information, please e-mail me on: v_kenrick@hotmail.com

    Vicky
     
  2. jessimartin

    jessimartin New Member

    Answer:

    For me the biggest benefit of a high PR is when it comes to link exchanges. It makes it easier to get a webmaster to swap links when you offer a link exchange to a page that is on topic and has a strong PR. PR is just a bit of evidence to factor into the mix:laugh2.
     
  3. Ricky Larson

    Ricky Larson Member

    When marketing your new business, a consistent public relations program helps build general awareness of your product, service, or brand. A PR strategy also supplements any direct marketing and advertising efforts and helps increase your website's rank in Google so people can more readily find your business.

    Best Digital Marketing Company
     
  4. likeshigh

    likeshigh Member

    PR plays a very important role to increase your website ranking. Google gives more priority to a high PR site than lowers PR. It affected your site traffic.
     
  5. hazalmadison

    hazalmadison New Member

    Publicity through Public relations gives credibility to your Business as the content is more authentic and informative that promote your brand. Studies indicate that PR gives more visibility among the consumer market than advertising which is perceived as more promotional.
     
    James Mason likes this.
  6. James Mason

    James Mason New Member

    The benefits of PR (Publish Relation) are following
    a) Brand Awareness
    b) Attract of targeted audience
    c) Build Y0ur Brand Image
    d) Short and long term lead generation
     
  7. Naheed Mir

    Naheed Mir Member

    I will also add to the list:
    • Strengthens the community relation
    • Trust building
    • Promote Brand
     

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