On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. On-Page factors are related directly to the content and structure of the website. There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). Here are examples of positive on-page optimization factors: 1. Keyword in URL 2. Keyword in Domain 3. Keyword in Title Tag 4. Keyword density in body text 5. Keyword phrase order 6. Keyword in links to site pages (anchor text) 7. Domain Name Extension (Top Level Domain – TLD) like .org, .net etc. 8. HTML code 9. Anchor text of inbound link to you 10 Site Age - Old shows stability Hope this helps entrepreneurs when doing on-page SEO for their site.