Website Navigation Help

I'm currently working on an ecommerce website that's recently been launched. My friend has written the php and sql for the technical side, and I am tasked with the front end styling.

When we see people using the site, they seem to have trouble navigating. I find it hard to improve the website as I've made it myself and it seems clear and obvious from my perspective.

I'd love for some advice on what to change / improve from people with experience.

Am I allowed to post a link on this forum?

 

This forum is a lot slower than I expected! Here's the website if anyone is able to give me feedback. You could try looking for TS98 Lawn Sweeper manufactured by SCH Supplies Ltd, or perhaps a Dump Trailer manufactured by Quad-X, as example products to navigate to.

Also, if you let me know what device, screen resolution, operating system and browser you're using that would help a lot!

Be as critical as possible, I need to improve this

 

I don't know if I would include the View XYZ on your categories. It just takes up real estate and doesn't add a lot of information. People should understand that they need to click the fields without it.

Generally, I don't see anything wrong with your navigation. I would install some analytics software that can visualize user flow and see where they get stuck.

 

Thank you for the feedback. That's something I'll look at changing - I might be able to use product filters instead of having those category tiles.